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First Impressions are Everything

Adobe was re-imagining its office environments to incite higher levels of collaboration, innovation, and creativity. It was a workplace strategy that also included the thoughtful integration of digital media and emerging technology to reinforce these goals. Adobe called upon Array to collaborate with architectural firm, Valerio Dewalt Train Associates, to conceive a spatial experience on the executive floor of their corporate headquarters that would capture the imaginations of executives and express the heart of the Adobe brand. Array designed an experience that captured the essence of the Adobe brand and visually told the story of how they are changing the world through digital innovations. This idea was expressed using gesture-based technology connected to a video wall where high-impact digital content would be influenced and delivered by human movement. It was an incredible experience that placed total control into the literal hands of visiting executives—where creative expression was limited only by one’s imagination and bodily movement.

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